Title
Driven: Inside Bmw, The Most Admired Car Company In The World
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An Exclusive Look At One Of The World'S Most Successful And Controversial Companies, And The Mysterious Family Behind It.Bmw Is Arguably The Most Admired Carmaker In The World. It'S Financial Performance Is The Envy Of Its Competitors, And Bmw Products Inspire Nearfanatical Loyalty. While Many Carmakers Struggle With Falling Sales, Profits And Market Share, Demand For Bmws Continues To Grow, Frequently Outpacing Production. Now, David Kileydetroit Bureau Chief At Usa Today And Author Of Getting The Bugs Out, Which Covered Volkswagen'S Demise And Rebirth, Goes Inside The Fabled German Automaker To See How It Does What It Does So Well. With Unprecedented Access To Bmw Executives, Kiley Goes Behind The Walls Of Bmw'S Famed Four Cylinders Headquarters In Munich At A Time When The Company Is In Its Most Aggressive, And Some Say Riskiest, Expansion In Its History And When Some Of The Company'S New Products, Like The 7 Series Sedan And Z4 Roadster, Are For The First Time Drawing As Many Barbs From Critics As Bouquets. Kiley Covers Intimate Details Of The Boardroom Drama Surrounding The Company'S Nearly Disastrous Acquisition And Subsequent Sale Of The British Rover Group And Its Expansion Into Selling Mini And Rolls Royce Cars. Besides Being A Worldclass Carmaker, Bmw Is Also Considered One Of The Smartest Consumer Marketing Companies And Kiley Explores The Extraordinary Value And Management Of The Bmw Brand Mystique. He Also Takes A Revealing Look At The Mysterious And Ultraprivate Quandt Family Of Bad Homburg Germany, Which Owns A Controlling Stake In Bmw: Johanna And Susanne Quandt, Two Of The Wealthiest Women In Europe And Stefan Quandt, One Of The Wealthiest Bachelors On The Continent.David Kiley (Ann Arbor, Mi) Is The Detroit Bureau Chief At Usa Today Who Has Covered The Auto Industry For 17 Years. He Has Been Featured On Nightline, Cnbc, Cnn, Msnbc, Npr And The Today Show. He Is Also The Author Of Getting The Bugs Out: The Rise, Fall, And Comeback Of Volkswagen In America (0471263044), Also Available From Wiley.
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- Q: How many pages does the book have? A: This book has three hundred twenty pages. It provides an in-depth look at BMW's history and operations.
- Q: What are the dimensions of the book? A: The book measures six point thirty-eight inches in length, one point eighteen inches in width, and nine point twenty-seven inches in height.
- Q: What type of binding does the book have? A: The book is bound in hardcover. This ensures durability and a premium feel for readers.
- Q: Who is the author of this book? A: The author is David Kiley. He has extensive experience covering the auto industry for over seventeen years.
- Q: What genre does this book belong to? A: This book is categorized under Transportation. It explores the dynamics of the automotive industry.
- Q: What is the main focus of this book? A: The main focus is on BMW, detailing its successes, challenges, and the influential family behind it.
- Q: Is this book suitable for car enthusiasts? A: Yes, this book is ideal for car enthusiasts. It provides exclusive insights into BMW's operations and strategies.
- Q: Can beginners understand the content of this book? A: Yes, beginners can understand the content. The book is written in an accessible style for a wide audience.
- Q: Is this book appropriate for young readers? A: No, this book is not specifically targeted at young readers. It contains complex themes related to business and automotive history.
- Q: How should I store this book? A: Store this book in a cool, dry place. Keeping it upright on a shelf will help maintain its condition.
- Q: How do I clean the book? A: To clean the book, gently wipe the cover with a dry cloth. Avoid using water or cleaning solutions.
- Q: Is there a warranty for this book? A: No, books typically do not come with a warranty. However, check your retailer's return policy.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the retailer for return instructions or a replacement.
- Q: Are there any similar books to this one? A: Yes, similar books include 'The BMW Story' and 'Ultimate BMW: The Definitive Guide to the Ultimate Driving Machine'.
- Q: How does this book compare to others about car companies? A: This book provides a unique insider perspective on BMW, unlike many general automotive histories.
- Q: Is this book worth buying for BMW fans? A: Yes, this book is highly recommended for BMW fans. It offers detailed insights into the brand's strategies and history.