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EBrand Extensions: Strategies, Consumer Satisfaction and Loyalty Enhancement,Used
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Brand extension strategy is a component of brand management rooted in categorisation theory. The research outlined in this invaluable book provides a pathway for academic research in this field. Further to this it allows professionals to explore determinants of success for ebrand extensions in order to prevent the dilution of a brand. This project reflects realistic consumer perceptions and expands upon the interrelationships between various factors. In taking account of these factors the author explains the process of how consumers transfer from traditional media usage to online news media. Based on academic theory and reallife situations, Yen provides a systematic explanation, thus providing managers with practical assistance and in depth understanding of developing ebrand extensions.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.