Ebusiness & Ecommerce: Management Der Digitalen Wertschpfungskette (German Edition),Used

Ebusiness & Ecommerce: Management Der Digitalen Wertschpfungskette (German Edition),Used

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SKU: SONG364229801X
UPC: 9783642298011
Brand: Springer
Condition: Used
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Im Mittelpunkt des Fachbuchs stehen die Glieder der digitalen Wertschpfungskette jedem einzelnen ist ein eigenes Kapitel gewidmet. Neben Geschftsmodellen und Business Webs werden digitale Beschaffungs und Marketingprozesse behandelt, Verhandlungsprozesse, Sicherheitsfragen sowie das Lieferanten und Kundenbeziehungsmanagement. Anwendungsbeispiele und eine durchgehende Fallstudie illustrieren die Vorgehensweisen. Fr die 3. Auflage wurden Methoden und Techniken des Web 2.0 (Social Web) und des Web 3.0 (Semantic Web) eingearbeitet.

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