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EBusiness: Strategic Thinking and Practice,New
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This comprehensive introduction to ebusiness centers on four key areas of strategic planningtechnology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful ebusiness, rather than the technical logistics of setting up a site, making the text ideal for ebusiness courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into reallife business scenarios, spotlighting companies including eBay, Google, and Amazon.The eBusiness Web Site has been updated to provide even more helpful information and online learning opportunities, including additional case studies, a monthly journal digest highlighting articles from accessible publications and Web Sites to keep students abreast of the latest developments in the ebusiness world, and links to additional resources.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.