Ecommerce 2017,New

Ecommerce 2017,New

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SKU: DADAX0134601564
UPC: 9780134601564
Brand: Pearson
Condition: New
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Understanding The Vast And Expanding Field Of Ecommercelaudons Ecommerce 2017: Business, Technology, Societyemphasizes Three Driving Forces Behind The Expanding Field Of Ecommerce: Technology Change, Business Development, And Social Issues. A Conceptual Framework Uses The Templates Of Many Modernday Companies To Further Demonstrate The Differences And Complexities In Ecommerce Today. An Indepth Investigation Of Companies Such As Uber, Airbnb, Instacart, And Others Kickoff The Course While Preparing Students For Reallife Scenarios.In The Thirteenth Edition, Laudon And Traver Add New Or Update Existing Case Studies To Match Developments In The Ecommerce Field As They Exist In Todays Tech World. They Built In Additional Video Cases For Each Chapter, Making The Material Even More Accessible To Students As They Prepare For Their Future Roles In Business.

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