ECommerce 2019: Business, Technology and Society,Used

ECommerce 2019: Business, Technology and Society,Used

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SKU: SONG0134998456
Brand: Pearson
Condition: Used
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For courses in ecommerce.The most uptodate, comprehensive overview of ecommerce todayLively and fun to read, Ecommerce 2019: business.technology.societyis an indepth, thoughtprovoking introduction to ecommerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook , Google , Twitter , and Amazon illustrate how ecommerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has uptodate coverage of key topics in ecommerce today, such as privacy and piracy, government surveillance, cyberwar, sociallocalmobile marketing, Internet sales taxes, and intellectual property.

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