ECommerce als strategische Option fr regionale OnlineZeitungen: Die Einstellung der Nutzer als Erfolgsfaktor (German Edition),Used

ECommerce als strategische Option fr regionale OnlineZeitungen: Die Einstellung der Nutzer als Erfolgsfaktor (German Edition),Used

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SKU: DADAX3824478846
Brand: Deutscher Universit
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Mark Leach entwickelt ein Modell, mit dessen Hilfe die Determinanten zur Erklrung der Einstellung der Nutzer gegenber zeitungsinitiiertem ECommerce identifiziert werden und ihre Wirkungsweise analysiert wird. Er berprft die gewonnenen Erkenntnisse im Rahmen einer empirischen Untersuchung und leitet Gestaltungsempfehlungen fr die Unternehmenspraxis ab.

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