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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an allencompassing guide to the how, the why and the tools and techniques.Grounded in bestpractice theory and research, Ecommerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, stepbystep guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the ecommerce value of websites.In the fastmoving world of ecommerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. Ecommerce Website Optimization is an invaluable book for those seeking to implement a datadriven ethos for their organization's ecommerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
