ECommerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it,Used

ECommerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it,Used

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SKU: SONG178966442X
UPC: 9781789664423
Brand: Kogan Page
Condition: Used
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Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an allencompassing guide to the how, the why and the tools and techniques.Grounded in bestpractice theory and research, Ecommerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, stepbystep guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the ecommerce value of websites.In the fastmoving world of ecommerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. Ecommerce Website Optimization is an invaluable book for those seeking to implement a datadriven ethos for their organization's ecommerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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