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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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Sale & Press
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Email is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore reallife examples of email campaign successes and failures explaining exactly why each soared or sank. Overmailing * Undertesting * Poorly constructed messages * Effective EMail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport and sales to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: * Adapting massmarket messages to this onetoone medium * Strategies for increasing mailing frequency without increasing ""optouts"" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response and those that guarantee rejection At last, a book full of hardboiled emarketing tips to replace unproven theories!
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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