Effective Health Risk Messages: A StepByStep Guide,New

Effective Health Risk Messages: A StepByStep Guide,New

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SKU: DADAX0761915095
UPC: 9780761915096
Brand: Sage Publications
Condition: New
$105.01
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Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001Effective Health Risk Messages provides stepbystep instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with handson, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a standalone text or supplementary text for persuasion, public health, advertising, and marketing classes.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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