Title
Effectiveness of an Interactive Marketing Platform in Taipei: where practise leads theory,Used
Delivery time: 8-12 business days (International)
Product DescriptionWhile the promises of digital media does seem alluring from a marketing perspective, the authors contend that a lot of innovation in the field relies too much on practical assumptions. By focusing on a novel interactive marketing platform, the authors develop a sophisticated theoretical framework, facilitating a thorough analysis, which sheds some much needed light on the effectiveness of digital marketing. Theories and concepts as diverse as technology acceptance, consumer attitudes and modularity and customisation are included in the research. By conducting the vast majority of primary research personally in Taipei, the authors' analysis delivers recommendations to not only theorists in the field of digital marketing but to practitioners as well. This book contains the master thesis of the two authors in its original form as submitted to the Copenhagen Business School in the fall of 2009 under the supervision of Associate Professor, Juliana Mikkola. It was subsequently awarded the highest grade for exceptional achievement.About the AuthorBoth authors hold a M.Sc. degree in International Marketing and Management from the Copenhagen Business School. With a background in service management and philosophy respectively, they have always coupled their diverse academic expertise with professional experience. This book is a testament of their academic achievements.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.