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Effectiveness of CRM in HAAGAHELIA: Evaluation of Microsoft Dynamics CRM system and its effectiveness in HAAGAHELIA,Used
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This was a project organized and supervised by HAAGAHELIA University of Applied Sciences to enhance the international students' employment rate through work pair model (an international student and Finnish student working together), and the project was done by two students from different majors. The thesis task was to revive, create and strengthen the use of customer relationship management (CRM) in HAAGAHELIA. The main aim of the project was to examine the effectiveness of CRM in HAAGAHELIA through different use cases and findings from the research data. The project is commissioned by HAAGAHELIA to evaluate the effectiveness of CRM concept in the organization. The benefit of the study was to help HAAGAHELIA adopt a definition of what CRM means in strategic terms for their business and ensuring that this definition is used in consistent manner throughout their organization. Different CRM tools were combined, however the study concentrates on the Microsoft Dynamics CRM system.
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