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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
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Esta tesis doctoral pretende contribuir a mejorar la comprensin de los determinantes de la aceptacin de los productos en funcin de su pas de origen. A tal fin, se establece un marco conceptual que incluye las aportaciones de las diferentes perspectivas de anlisis del comportamiento del consumidor respecto de los productos extranjeros (las perspectivas cognitiva, afectiva y normativa) y que integre propuestas tericas provenientes de la psicologa, la sociologa, la economa y el marketing. En nuestro esquema de anlisis introducimos variables de naturaleza econmica y relacional: la intencin del consumidor de comprar un producto de origen extranjero, en tanto que variable a explicar, y la reputacin empresarial del pas de origen del producto, la confianza en los fabricantes o marcas extranjeras de ese producto y el riesgo asociado a la correspondiente compra, como tres de sus variables explicativas. Como complemento necesario, damos entrada igualmente a variables de naturaleza psicosociolgica del consumidor que condicionan su grado de aceptacin de los productos extranjeros: el patriotismo, la apertura cultural, el etnocentrismo y la animosidad.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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