If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Histricamente, los modelos de organizacin empresarial se han transformando para adecuarla a cada momento concreto. Este proceso abarc desde el enfoque de maximizar los beneficios financieros, hasta el modelo actual en el cual la empresa y el entorno se funden en un todo con el objetivo de satisfacer a tres tipos de clientes: los externos, los internos y los dueos (pblicos o privados). Lo antes expresado evidencia la importancia de caracterizar el comportamiento del mercado y los consumidores. Tomando en consideracin el impacto de lo antes sealado se elabor este texto dedicado a los aspectos relacionados con la planificacin y control de las actividades de marketing que abarca: generalidades sobre el mercadeo, caracterizacin del comportamiento del consumidor, criterios para formulacin de estrategias, herramientas de evaluacin, etc.), el cual, para su mejor comprensin ha sido dividido en seis captulos y un resumen final, donde se esboza un resumen de los aspectos fundamentales antes sealados. Corresponde a los lectores evaluar si se logra o no el objetivo. Confo en que as sea. El autor.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
For MAP (Minimum Advertised Price) violations and Intellectual Property (IP) or Trademark concerns, please contact:
support@ergodebooks.com
⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.