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As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for elearning. This book shows those companies how to get elearning implementation right first time. Don Morisson explores and explains the whole implementation continuum strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an elearning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation elearning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.* Focuses on the reader's needs* Focuses on the strategic issues of elearning* Informed by key business drivers* Supported and endorsed by PWCReadership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering elearning, consultants
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