Electoral Strategies and Political Marketing (Contemporary Political Studies),Used

Electoral Strategies and Political Marketing (Contemporary Political Studies),Used

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SKU: SONG0333558944
UPC: 9780292708488
Brand: MACMILLAN
Condition: Used
Regular price$193.30
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Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

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