Title
Electronic Hearth: Creating An American Television Culture,New
Delivery time: 8-12 business days (International)
We All Talk About The 'Tube' Or 'Box,' As If Television Were Simply Another Appliance Like The Refrigerator Or Toaster Oven. But Cecilia Tichi Argues That Tv Is Actually An Environmenta Pervasive Screenworld That Saturates Almost Every Aspect Of Modern Life. In Electronic Hearth, She Looks At How That Environment Evolved, And How It, In Turn, Has Shaped The American Experience.Tichi Explores Almost Fifty Years Of Writing About Televisionin Novels, Cartoons, Journalism, Advertising, And Critical Books And Articlesto Define The Role Of Television In The American Consciousness. She Examines Early Tv Advertising To Show How The Industry Tried To Position The New Device As Not Just A Gadget But A Prestigious New Piece Of Furniture, A Highly Prized Addition To The Home. The Television Set, She Writes, Has Emerged As A New Electronic Hearththe Center Of Family Activity. John Updike Described This 'Primitive Appeal Of The Hearth' In Roger'S Version: 'Television Isits Irresistible Charma Fire. Entering An Empty Room, We Turn It On, And A Talking Face Flares Into Being.' Sitting In Front Of The Tv, Americans Exist In A Safety Zone, Free From The Hostility And Violence Of The Outside World. She Also Discusses Longstanding Suspicions Of Tv Viewing: Its Often Solitary, Almost Autoerotic Character, Its Supposed Numbing Of The Minds And Imagination Of Children, And Assertions That Watching Television Drugs The Minds Of Americans. Television Has Been Seen As Treacherous Territory For Public Figures, From Generals To Presidents, Where Satire And Broadcast Journalism Often Deflate Their Authority. And The Print Culture Of Journalism And Book Publishing Has Waged A Decadeslong War Of Survival Against Itonly To See New Tv Generations Embrace Both The Box And The Book As A Part Of Their Cultural World. In Today'S Culture, She Writes, We Have Become 'Teleconscious'Seeing, For Example, Real Life Being Certified Through Television ('As Seen On Tv'), And Television Constantly Ratified Through Its Universal Presence In Art, Movies, Music, Comic Strips, Fabric Prints, And Even References To Tv On Tv.Ranging Far Beyond The Bounds Of The Broadcast Industry, Tichi Provides A History Of Contemporary American Culture, A Culture Defined By The Television Environment. Intensively Researched And Insightfully Written, The Electronic Hearth Offers A New Understanding Of A Critical, But Muchmaligned, Aspect Of Modern Life.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.