If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message.To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the everexpanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and filmmaking basics), media, prepress and typography.This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I got this as a gift for my friend who's studying advertising in multiple languages. It's a solid dictionary, but I wish it had more examples of terms in context. Still, it's a handy tool for anyone diving into advertising jargon.
M
Marco Rossi
Perfect for language learners
I got this as a gift for my friend who's studying advertising in multiple languages. It's a solid dictionary, but I wish it had more examples of terms in context. Still, it's a handy tool for anyone diving into advertising jargon.
M
Marco Rossi
Perfect for language learners
I got this as a gift for my friend who's studying advertising in multiple languages. It's a solid dictionary, but I wish it had more examples of terms in context. Still, it's a handy tool for anyone diving into advertising jargon.
A
Ahmed Khan
Some terms are outdated
I appreciate the effort put into this Elseviers dictionary. However, I found that some advertising terms are a bit outdated. It’s still useful, but I think a newer edition could improve accuracy. It’s good for reference, but not the best for current trends.
A
Ahmed Khan
Some terms are outdated
I appreciate the effort put into this Elseviers dictionary. However, I found that some advertising terms are a bit outdated. It’s still useful, but I think a newer edition could improve accuracy. It’s good for reference, but not the best for current trends.
For MAP (Minimum Advertised Price) violations and Intellectual Property (IP) or Trademark concerns, please contact:
support@ergodebooks.com
⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.