eMarketing: Applications of Information Technology and the Internet within Marketing,New

eMarketing: Applications of Information Technology and the Internet within Marketing,New

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SKU: DADAX0415677270
Brand: Routledge
$282.78
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Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesnt mean, however, that old marketing tools are no longer relevant.In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customeroriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.Supplemented by practical examples throughout, eMarketing is an essential read for all marketing and business administration students.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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