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Emarketing: International Student Edition,Used
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EMarketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior."Success stories," "trend impact," and "lets get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book E-Marketing: International Student Edition have? A: The book has four hundred forty-four pages. This extensive length covers a wide range of topics essential for understanding digital marketing.
- Q: What is the binding type of E-Marketing: International Student Edition? A: The book is paperback bound. This makes it lightweight and easy to handle for students.
- Q: What are the dimensions of the book E-Marketing: International Student Edition? A: The book measures seven point zero one inches in length, one point zero two inches in width, and ten inches in height. These dimensions make it a standard size for textbooks.
- Q: Who is the author of E-Marketing: International Student Edition? A: The author is Judy Strauss. She is recognized for her expertise in digital marketing and has written extensively on the subject.
- Q: Is E-Marketing suitable for beginners in digital marketing? A: Yes, the book is suitable for beginners. It connects digital marketing to traditional marketing concepts, making it accessible for those new to the field.
- Q: Can E-Marketing be used for advanced studies in marketing? A: Yes, it is also suitable for advanced studies. The book covers strategic approaches and performance metrics, making it valuable for more experienced marketers.
- Q: How can I best utilize the E-Marketing book for my studies? A: You can use it to understand digital marketing concepts and develop a digital marketing plan. Each chapter includes activities and real-world examples for practical application.
- Q: Does E-Marketing include any online activities? A: Yes, it includes online activities at the end of each chapter. These activities help reinforce the topics covered and enhance learning.
- Q: What safety measures should I take when using the book? A: Keep the book in a safe, dry place to prevent damage. Avoid exposure to excessive moisture or direct sunlight to preserve its condition.
- Q: How should I clean the E-Marketing book? A: You can clean the book by gently wiping the cover with a soft, dry cloth. Avoid using any liquids that could damage the pages.
- Q: What if my E-Marketing book arrives damaged? A: If your book arrives damaged, you should contact the retailer for their return policy. Most retailers offer returns or exchanges for damaged items.
- Q: Is E-Marketing available in digital format? A: Yes, E-Marketing is often available in digital formats such as eBooks. Check with the retailer for available formats.
- Q: Can I find case studies in E-Marketing? A: Yes, the book includes success stories and case studies. These examples illustrate effective digital marketing strategies in real-world scenarios.
- Q: What is the focus of E-Marketing: International Student Edition? A: The focus is on digital marketing within the traditional marketing framework. It emphasizes performance metrics and critical thinking.
- Q: Does the book cater to international marketing students? A: Yes, it is specifically designed for international students. It addresses global marketing challenges and strategies.
- Q: Is E-Marketing appropriate for self-study? A: Yes, it is appropriate for self-study. The structured content and activities allow for independent learning.