Title
EMarketing,Used
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Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketingEMarketing in Context; Past, Present, and Future; Strategic EMarketing and Performance Metrics; The EMarketing Plan; EMarketing Environment; Building Inclusive EMarkets; Ethical and Legal Issues; EMarketing Strategy; EMarketing Research; Consumer Behavior Online; Segmentation, Targeting, Differentiation, and Positioning Strategies; EMarketing Management; Product: The Online Offer; Pricing: The Online Value; The Internet for Distribution; EMarketing Communication Tools; Engaging Customers with Social Media; Buying Digital Media Space; Customer Relationship Management. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a musthave reference.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.