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eMarketplace Selection: A interrelationship matrixbased approach to support the selection process for entry into Electronic Ma,Used
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The process of joining an eMarketplace, and the evaluation of which particular ones offer the best mix of services for a particular set of business needs, is not a straightforward undertaking. With such a myriad of variants on offer, with numerous membership models, features, services, product types, and technology platforms in existence, it can prove to be a very confusing process for any prospective company looking to join. This book addresses the issue by taking steps toward developing an effective, intuitive, and user friendly mechanism for assisting in the process of e marketplace selection, to be employed by either those looking to subscribe to existing emarketplaces or others investigating the prospect of developing a bespoke electronic marketplace of their own. It discusses the development of an interrelationship matrixbased approach for evaluating the suitability of an emarketplace's range of services to an established set of customer requirements. The developed matrix is then tested in a further series of case study environments in order to assess its viability and potential.
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