Title
EMOTIONAL BRANDING: THE CASE OF BIG BROTHER IN FRANCE: A project study,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Big Brother, the first and most successful Reality TV show all over the world, failed in France. Indeed, after one hugely successful season, the three following shows weakened to renew such a performance. The reasons for those failures are to be found among the choice of the casting, the ethical regulations and the very content of the show. After having conducted two focus groups, it has become very clear that the classical concept of Big Brother is outdated and doesn't answer anymore to the French viewers' expectations. Hence, it appears to be needless to air another season of Big Brother in France with only repeating what has been done before. My main finding is that, in order to be reintroduced,the new concept should be strong enough to overcome the ethical regulations, and, above all, establish an emotional relationship between the show and the viewers. The more involved the viewers are, the better the show would be and the more audience (and cash) it would generate. The example of M6, a French private TV channel, is given: a new concept of Big Brother would be focused around TV Series, one of the pillars of the channel, using emotional techniques.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.