Emotional Branding: The New Paradigm for Connecting Brands to People,Used
$8.40
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Emotional Branding: The New Paradigm for Connecting Brands to People,Used
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Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of the book? A: The book is six point two six inches long, one inch wide, and nine point five inches high. These dimensions make it a standard-sized hardcover book, easy to handle.
- Q: How many pages does the book have? A: The book contains three hundred fifty-two pages. This length offers an in-depth exploration of emotional branding concepts.
- Q: What type of binding does the book use? A: The book features hardcover binding. This type of binding provides durability and a premium feel, ideal for long-term use.
- Q: Who is the author of the book? A: The book is authored by Marc Gobe. He is known for his expertise in branding and marketing strategies.
- Q: What is the main focus of the book? A: The book focuses on emotional branding and its role in connecting brands to people. It provides insights into how sensory experiences can enhance marketing.
- Q: Is this book suitable for marketing beginners? A: Yes, this book is suitable for beginners. It introduces fundamental concepts of emotional branding in an accessible manner.
- Q: Can I use this book for professional marketing training? A: Yes, this book is an excellent resource for professional training. It includes case histories that can be applied in real-world marketing scenarios.
- Q: What age group is this book intended for? A: The book is intended for adults and professionals in marketing. It covers complex branding strategies that require a mature understanding.
- Q: How should I care for the book? A: To care for the book, keep it in a dry place and avoid exposure to direct sunlight. This will help preserve the condition of the hardcover.
- Q: Are there any specific storage recommendations for the book? A: Yes, store the book upright on a shelf with other books. This prevents bending or damage to the spine.
- Q: What if my book arrives damaged? A: If your book arrives damaged, contact the seller for a return or exchange. Most retailers have a policy to address such issues.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, many sellers offer return policies for damaged items.
- Q: Can this book help with brand loyalty strategies? A: Yes, the book provides strategies for building brand loyalty through emotional connections. It emphasizes the importance of sensory marketing.
- Q: How does this book compare to other branding books? A: This book stands out by focusing specifically on emotional branding, unlike many others that cover broader marketing topics.
- Q: Is emotional branding covered in depth? A: Yes, the book delves deeply into emotional branding, explaining its significance and providing practical examples.
- Q: What case studies are featured in the book? A: The book features various case studies demonstrating successful emotional branding strategies. These real-world examples make the concepts relatable.