Emotional Design: Why We Love (or Hate) Everyday Things,New

Emotional Design: Why We Love (or Hate) Everyday Things,New

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Why attractive things work better and other crucial insights into humancentered designEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for humancentered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good humancentered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main theme of 'Emotional Design'? A: The main theme of 'Emotional Design' is the exploration of how emotions influence our interactions with everyday objects and technologies, emphasizing the importance of human-centered design.
  • Q: Who is the author of 'Emotional Design'? A: The author of 'Emotional Design' is Don Norman, a cognitive scientist renowned for his work in user experience and design.
  • Q: What can readers expect to learn from this book? A: Readers can expect to learn insights into how design affects emotional responses, how to create user-friendly products, and the importance of considering user emotions in the design process.
  • Q: Is 'Emotional Design' suitable for beginners in design? A: Yes, 'Emotional Design' is suitable for beginners as it provides foundational insights into design principles while being accessible and engaging.
  • Q: What is the publication date of 'Emotional Design'? A: The publication date of 'Emotional Design' is May 11, 2005.
  • Q: How many pages does 'Emotional Design' have? A: The book 'Emotional Design' has 272 pages.
  • Q: What type of binding does this book have? A: This edition of 'Emotional Design' is available in paperback binding.
  • Q: What is the condition of the book when purchased? A: The book is listed as 'New' when purchased.
  • Q: In which category is 'Emotional Design' listed? A: The book is categorized under 'Design History & Criticism'.
  • Q: Is this book focused on theory or practical application? A: While 'Emotional Design' includes theoretical insights, it also emphasizes practical applications of design principles in real-world contexts.