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Empire State of Mind: How JayZ Went from Street Corner to Corner Office,Used
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Some people think JayZ is just another rapper. Others see him as just another celebrity/megastar. The reality is, no matter what you think JayZ is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. You can wake up to the local radio station playing JayZ's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the JayZbacked Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day. But despite JayZ's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s. Empire State of Mind tells the story behind JayZ's rise to the top as told by the people who lived it with him from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This book explains just how JayZ propelled himself from the bleak streets of Brooklyn to the heights of the business world. Zack O'Malley Greenburg draws on his oneonone interviews with hiphop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred 'Fab 5 Freddy' Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records. He also includes new information on JayZ's various business dealings, such as: * The feature movie about JayZ and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released. * The JayZ branded Jeep that was scrapped just before going into production. * The real story behind his association with Armand de Brignac champagne. * The financial ramifications of his marriage to Beyonce. JayZ's tale is compelling not just because of his celebrity, but because it embodies the ragstoriches American dream and is a model for any entrepreneur looking to build a commercial empire.
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