Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation,Used

Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation,Used

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SKU: SONG0833041568
UPC: 9780833041562
Brand: RAND Corporation
Condition: Used
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Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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