Entering the Global Arena: Emerging States, Soft Power Strategies and Sports MegaEvents (Mega Event Planning),Used

Entering the Global Arena: Emerging States, Soft Power Strategies and Sports MegaEvents (Mega Event Planning),Used

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Set against a backdrop of concerns about the potential breakup or radical change to the global world order, this volume sets out to investigate the use of sports megaevents by a number of emerging states.Sports megaevents, it is argued, can be understood as a key component in states soft power strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via noncoercive means and to increase trade and tourism. Many studies on soft power simply cite the concepts founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ideal type to aid researchers in understanding the strategies employed by states in advancing their interests.

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