Entrepreneurial and Market Orientations:which relation to performance?: The case of French SMEs,Used

Entrepreneurial and Market Orientations:which relation to performance?: The case of French SMEs,Used

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There is no sustainable growth for companies without innovation, risk orientation or proactiveness. There is also no sustainable growth for companies that are not customer and competitor orientated. Those two business cultures, also known as entrepreneurial and market orientations, taken separately, are positively related to business performance. This study investigates those two orientations and their links to performance within the context of French SMEs. It goes even further by highlighting that the combination of both orientations enables companies to achieve even higher performance. Based on the works of Covin and Slevin, Narver and Slater, Lumpkin and Dess, and Blois and Carson, three hypotheses have been formulated: H1 : SMEs that are entrepreneurial oriented outperform companies that are not. H2 : SMEs that are market oriented outperform companies that are not. H3 : SMEs that are both entrepreneurial and market oriented outperform companies that are either one or none. Results from this study should foster SMEs managers to encourage and develop both entrepreneurial behaviour and market orientation within their organisations in order to achieve sustainable growth.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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