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Entrepreneurial Marketing: Beyond Professionalism To Creativity, Leadership, And Sustainability
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An Eyeopening Discussion Of The Future Of Marketing, From Four Of The Leading Minds In The Fieldin Entrepreneurial Marketing: Beyond Professional Marketing, A Renowned Team Of Marketing Leaders, Including The Father Of Modern Marketing, Professor Philip Kotler, Delivers A Groundbreaking And Incisive Redefinition Of Entrepreneurial Marketing. In The Book, Some Of The Marketing Sectors Brightest Minds Explore The Increasingly Essential Initiative To Build New Capabilities Beyond The Mainstream Marketing Approach That Also Consider The Effect Of Digital Connectivity On Consumers And Companies Everywhere. This Book Also Discusses What Marketers Need To Do To Break The Stagnation Of Normative Marketing Approaches That Are Often No Longer Effective In Dealing With Dynamic Business Environments.The Authors Introduce A Fresh Entrepreneurial Marketing Approach, Converging Dichotomies Into A Coherent Form. The Book Also Includes: A Postentrepreneurialmarketing View Of The Commercial Landscape Which Puts The Operational Aspect At The Center Of The Action, Converging Marketing And Finance, And Adopting Technology For Humanity Discussions Of The Strategies And Techniques That Will Drive The Actions Of The Marketing Departments To Create Value With Values That Will Lead The Company To Success Through The Year 2030 Explorations Of The Paradox Between The Development Of Core Competencies And Collaboration With Various Parties, Including Competitorsthe Latest Publication From Some Of The Foremost Minds In Marketingand In Business, Generallyentrepreneurial Marketing: Beyond Professional Marketing Is A Mustread Combination Of Unique Insight, Concrete Advice, And Implementable Strategies That Introduce A New Mindset For Every Professional Marketer, Entrepreneur, And Business Leaders Worldwide.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred eighty-eight pages. It provides a comprehensive exploration of entrepreneurial marketing.
- Q: What is the binding type of the book? A: The book is hardcover. This durable binding ensures longevity and protection for the content.
- Q: What are the dimensions of the book? A: The book measures six point four two inches in length, one point three inches in width, and nine point one inches in height. These dimensions make it easy to handle and store.
- Q: Who is the author of this book? A: The author of this book is Philip Kotler. He is widely regarded as the 'Father of Modern Marketing'.
- Q: What topics does this book cover? A: The book covers topics like creativity, leadership, and sustainability in marketing. It emphasizes evolving marketing strategies in a digital landscape.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It introduces foundational concepts and innovative approaches to marketing.
- Q: Can experienced marketers benefit from this book? A: Yes, experienced marketers can benefit from this book. It offers advanced insights and strategies relevant to dynamic business environments.
- Q: What kind of mindset does this book promote? A: The book promotes a mindset that combines values with value creation. This approach helps marketers adapt to changing market demands.
- Q: Is this book recommended for entrepreneurs? A: Yes, this book is highly recommended for entrepreneurs. It provides actionable strategies to enhance marketing efforts in their businesses.
- Q: How should I store this book to keep it in good condition? A: Store the book upright on a shelf to prevent warping. Avoid exposing it to direct sunlight to maintain the cover and pages.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, contact customer support for a return or exchange. Ensure to keep the original packaging for easier processing.
- Q: Are there any specific care instructions for this book? A: No specific care instructions are required. Just handle it with clean hands to avoid smudges on the pages.
- Q: Is this book suitable for academic use? A: Yes, this book is suitable for academic use. It provides valuable insights that can complement marketing courses.
- Q: What is the main focus of the book? A: The main focus of the book is redefining entrepreneurial marketing. It explores new capabilities needed to thrive in modern business.
- Q: Does this book discuss digital marketing strategies? A: Yes, the book discusses digital marketing strategies. It highlights the impact of digital connectivity on consumer behavior.
- Q: Is the book focused on any particular industry? A: No, the book is not limited to a specific industry. Its principles are applicable to various sectors in business and marketing.