Title
Entrepreneurial Marketing: Lessons From Wharton'S Pioneering Mba Course,New
Delivery time: 8-12 business days (International)
The First And Only Guide To A Subject Of Vital Interest To Every Entrepreneurwritten By An Author Team That Brings Together The Expertise Of Two Leading Wharton Academics And An Entrepreneurial Superstar, Entrepreneurial Marketing Arms Entrepreneurs With Cuttingedge Marketing Approachesincluding The Latest Webbased Segmentation And Positioning Techniquesthat Will Provide Their New Ventures With Solid Foundations On Which To Build, Grow, And Thrive. The First Book Devoted Exclusively To Marketing Strategies For New Entrepreneurial Ventures Covers Cuttingedge Strategies For Finding, Exploiting, And Even Creating Powerful Niche Marketing Opportunities For New Ventures On The Internet
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is 'Entrepreneurial Marketing' about? A: 'Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course' is a comprehensive guide that focuses on marketing strategies specifically tailored for new ventures. It combines insights from leading Wharton academics and successful entrepreneurs to provide innovative marketing approaches.
- Q: Who are the authors of this book? A: The book is authored by Leonard M. Lodish, who is a prominent figure in marketing and business education, alongside other leading academics from Wharton.
- Q: What is the publication date of this book? A: The book was published on February 15, 2001.
- Q: How many pages does the book contain? A: The book contains a total of 288 pages.
- Q: What binding type is used for this book? A: This book is available in hardcover binding, which provides durability and a professional appearance.
- Q: Is this book suitable for beginners in entrepreneurship? A: Yes, this book is suitable for both beginners and experienced entrepreneurs as it covers fundamental marketing strategies and advanced techniques tailored for new ventures.
- Q: What marketing strategies does the book cover? A: The book covers cutting-edge marketing strategies, including Web-based segmentation and positioning techniques, as well as strategies for identifying and exploiting niche marketing opportunities.
- Q: Can this book help with online marketing? A: Absolutely, the book provides insights into online marketing strategies, making it a valuable resource for entrepreneurs looking to establish their presence on the Internet.
- Q: What category does this book fall under? A: The book falls under the category of Management Science.
- Q: Is the condition of the book new or used? A: The book is in new condition.