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Entrepreneurial Marketing: Lessons From Wharton'S Pioneering Mba Course,New
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The First And Only Guide To A Subject Of Vital Interest To Every Entrepreneurwritten By An Author Team That Brings Together The Expertise Of Two Leading Wharton Academics And An Entrepreneurial Superstar, Entrepreneurial Marketing Arms Entrepreneurs With Cuttingedge Marketing Approachesincluding The Latest Webbased Segmentation And Positioning Techniquesthat Will Provide Their New Ventures With Solid Foundations On Which To Build, Grow, And Thrive. The First Book Devoted Exclusively To Marketing Strategies For New Entrepreneurial Ventures Covers Cuttingedge Strategies For Finding, Exploiting, And Even Creating Powerful Niche Marketing Opportunities For New Ventures On The Internet
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred eighty-eight pages. It provides comprehensive coverage of entrepreneurial marketing strategies.
- Q: What are the dimensions of this book? A: The dimensions of this book are six point twenty-six inches in length, nine point zero nine inches in height, and zero point ninety-nine inches in width. These measurements make it a convenient size for reading and referencing.
- Q: What type of binding does this book have? A: This book is a hardcover edition. The hardcover binding enhances its durability and makes it suitable for frequent use.
- Q: Who is the author of this book? A: The author of this book is Leonard M. Lodish. He is recognized for his expertise in marketing and entrepreneurship.
- Q: What is the genre of this book? A: This book falls under the Management Science genre. It specifically focuses on marketing strategies for new ventures.
- Q: How do I apply the marketing strategies in this book? A: To apply the strategies in this book, read the chapters that detail the latest marketing techniques, then implement them in your own entrepreneurial ventures. The book provides examples and case studies to guide you.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners in marketing. It introduces foundational concepts and advanced strategies tailored for new entrepreneurs.
- Q: Can I use this book for academic purposes? A: Yes, this book can be used for academic purposes. It is well-researched and includes insights from leading Wharton academics, making it valuable for students.
- Q: Is this book appropriate for high school students? A: Yes, this book can be appropriate for high school students interested in entrepreneurship. It provides accessible marketing knowledge that can inspire young entrepreneurs.
- Q: How should I store this book to keep it in good condition? A: To keep this book in good condition, store it upright on a shelf away from direct sunlight. Ensure it is not exposed to moisture to avoid damage.
- Q: Can I clean the cover of this book? A: Yes, you can clean the cover of this book. Use a soft, dry cloth to gently wipe away dust and avoid using water or cleaning solutions.
- Q: What if this book arrives damaged? A: If this book arrives damaged, you should contact the seller for a return or replacement. Most retailers provide a clear return policy for damaged items.
- Q: Does this book come with a warranty? A: No, this book does not come with a warranty. However, it is backed by standard return policies offered by most retailers.
- Q: What if I have questions about the content of the book? A: If you have questions about the content of the book, consider reaching out to the author or publisher for more information. You can also check online forums for discussions.
- Q: Is there a digital version of this book available? A: Yes, there is a digital version of this book available. It can usually be purchased through various online platforms that sell eBooks.
- Q: Where can I purchase this book? A: This book can be purchased at major retailers like Amazon or directly from the publisher, John Wiley & Sons. Local bookstores may also carry it.