Title
Entrepreneurial Seoulite: Culture and Subjectivity in Hongdae, Seoul (Perspectives On Contemporary Korea),Used
Delivery time: 8-12 business days (International)
Entrepreneurial Seoulite might be read as a memoir on Hongdae based on the authors observations as a member of South Koreas Generation X. During the 1990s, Hongdae became widely known as a cool place associated with discourses on alternative music, independent labels, and club culture. Today, Hongdae is well known for its youth culture and nightlife, as well as its gentrification.Recent research on Korean culture approaches the Kwave phenomenon from the perspectives of cultural consumption, media analysis, and cultural management and policy. Meanwhile, studies on Seoul have centered on its transformation as a global, creative city. Rather than examining the Kwave or the city itself, this book explores the experience of living through the cityintransition, focusing on the relationship between the ideology that justified engagement in capitalism and the subjectification process. The book aims to understand the project to institutionalize a cultural district in Hongdae as a demonstration of the coevolution of ideologies and citizenship in a society undergoing rapid liberalizationpolitically, culturally, and economically.A cultural turn took place in Korea during the 1990s, amid the economic prosperity driven by stateled industrialization and the collapse of the military dictatorship due to democratization movements. Cultural critiques, emerging as an alternative to social movements, proliferated to assert the freedom and autonomy of individuals against regulatory systems and institutions. The nation was hit by the Asian financial crisis in 1997, and witnessed massive economic restructuring including layoffs, stakeouts, and a prevalence of contingent employment. As a result, the entire nation had to find new engines of economic growth while experiencing a creative destruction. At the center of this national transformation, Seoul has sought to recreate itself from a mega city to a global city, equipped with cuttingedge knowledge industries and infrastructures.By juxtaposing the cultural turn and cultural/creative citymaking, Entrepreneurial Seoulite interrogates the formation of new citizen subjectivity, namely the enterprising self, in postFordist Seoul. What kinds of logic guide individuals in the engagement of new urban realities in rapidly liberalized Seoulculturally and economically? In order to explore this query, Mihye Cho draws on Webers concept of the spirit of capitalism on the formation of a new economic agency focusing on the reconfiguration of meanings, and seeks to capture a transformative moment detailing when and how capitalism requests a different spirit and lifestyle of its participants. Likewise, this book approaches the enterprising self as the new spirit of postFordist Seoul and explores the ways in which people in Seoul internalize and negotiate this new enterprising self.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.