Entrepreneurship Marketing: Principles And Practice Of Sme Marketing,New

Entrepreneurship Marketing: Principles And Practice Of Sme Marketing,New

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SKU: DADAX0415573769
Brand: Routledge
$88.29
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Small And Mediumsized Enterprises (Smes) Dominate The Market In Terms Of Sheer Number Of Organizations. Their Role In The Business World Is Difficult To Overstate. Despite This, There Is A High Failure Rate Among Smaller Organizations, Which Can Be Explained To A Significant Degree By A Lack Of Marketing Understanding In This Sector.Introducing The Importance Of Marketing To Entrepreneurial Firms This Book Guides The Student Through The Fundamentals Of Marketing Within The Sme Context, Providing A More Valueadded Learning Experience Than Your Standard Marketing Runthrough. The Authors Deal Directly With 'People Issues' (I.E. Everyday Entrepreneurial Marketing Interactions) To Prepare Students For The 'Dragons Den' Of Entrepreneurialism.This New And Lively Textbook Provides A Fresh And Unfettered Approach For Marketing Students Who Require A More Realworld Understanding Of The Impact Of Their Discipline On Entrepreneurial Firms. The Growing Student Body Involved With Studying Entrepreneurship Will Also Benefit From The Customer Insight Offered By This Approach.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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