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The authors present core concepts of entrepreneurship in an easytofollow, logical sequence. Starting with basic definitions and an overarching conceptual framework in Part I, the book then addresses topics pertaining to Venture Initiation (Part II), Venture Management (Part III), and Venture Development (Part IV). Each chapter contains a case study in which a reallife entrepreneur, who confronts the issues of growth and competition, is followed. Venture initiation and development are key components of this book.Entrepreneurship has all the standard features that entrepreneursintraining need. The book's strength, however, lies in the clear, straightforward, and logical manner in which the various topics within this complex subject are presented. The book also includes learning objectives, outlines, terms, and review questions.
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