Title
Erfolgsfaktoren des AmbushMarketing: Eine theoretische und empirische Analyse am Beispiel der FuballEuropameisterschaft 2008 (,Used
Delivery time: 8-12 business days (International)
Product Description Florian Eschenbach konzipiert ein komplexes Strukturgleichungsmodell zur Wirkungsweise von AmbushMarketing und identifiziert seine Erfolgsfaktoren. From the Back Cover Der Begriff des AmbushMarketing hat als Werbeform im Zuge sportlicher Groveranstaltungen, sptestens seit der FuballWM 2006, Einzug gehalten. Denn nicht nur Sponsoren werben mit den Events, sondern immer mehr Ambusher nutzen die Events, um ihre Produkte zu vermarkten, ohne entsprechende Rechte erworben zu haben. Florian Eschenbach konzipiert ein komplexes Strukturgleichungsmodell zur Wirkungsweise von AmbushMarketing und identifiziert seine Erfolgsfaktoren. Der Autor kann nachweisen, dass AmbushMarketing fr bestimmte Zielgruppen eine geeignete Werbeform darstellt. About the Author Dr. Florian Eschenbach promovierte bei Prof. Dr. Ralph Berndt am Lehrstuhl fr Marketing der Universitt Tbingen und arbeitet seit mehreren Jahren als Berater in der Sportbranche.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.