Erfolgsfaktoren eines strategischen Fundraisings in christlichen Organisationen (German Edition),Used

Erfolgsfaktoren eines strategischen Fundraisings in christlichen Organisationen (German Edition),Used

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Masterarbeit aus dem Jahr 2008 im Fachbereich BWL Sonstiges, Note: 1,5, HeinrichHeineUniversitt Dsseldorf, Sprache: Deutsch, Abstract: Das Fundraising in Deutschland ist im Vergleich zu den USA und Grobritannien im Anfangsstadium der Entwicklung und hat noch groe Entwicklungspotentiale. In Deutschland muss seit einigen Jahren gelernt werden, dass der Staat nicht dazu in der Lage ist, fr alle humanitren und karitativen Projekte die finanziellen Mittel aufzubringen. Die Organisationen sind immer strker darauf angewiesen, selbst die notwendigen Mittel zu beschaffen. Die Organisationen mssen das Fundraising heutzutage professioneller betreiben als noch vor einigen Jahren, da der Konkurrenzdruck immer grer geworden ist. Der Schwerpunkt dieser Arbeit ist die Ermittlung der Faktoren, die das strategische Fundraising fr kirchliche und soziale Organisationen positiv beeinflussen. Das Ziel des Fundraisings ist es, neue Untersttzer fr eine Organisation zu gewinnen und die bereits vorhandenen enger zu binden. Je enger die Bindung zum Spender ist, desto grer ist die Wahrscheinlichkeit, dass er die Organisation weiterhin mit Spenden untersttzt. Daher sind auch die ermittelten Erfolgsfaktoren auf die Spenderbindung durch eine zielgerichtete Ansprache ausgerichtet. Zudem ist eine Analyse und Kontrolle der FundraisingErgebnisse fr eine langfristige Optimierung der Manahmen erforderlich. Durch zielgerichtete, erfolgsorientierte FundraisingManahmen hat eine Organisation auf dem wachsenden Markt der NonprofitOrganisationen weiterhin die Chance, gengend Spenden zu bekommen, um in Zukunft handlungsfhig zu bleiben.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

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