Escaping The Build Trap: How Effective Product Management Creates Real Value,New

Escaping The Build Trap: How Effective Product Management Creates Real Value,New

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SKU: DADAX149197379X
Brand: O'Reilly Media
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To Stay Competitive In Todays Market, Organizations Need To Adopt A Culture Of Customercentric Practices That Focus On Outcomes Rather Than Outputs. Companies That Live And Die By Outputs Often Fall Into The 'Build Trap,' Cranking Out Features To Meet Their Schedule Rather Than The Customers Needs.In This Book, Melissa Perri Explains How Laying The Foundation For Great Product Management Can Help Companies Solve Real Customer Problems While Achieving Business Goals. By Understanding How To Communicate And Collaborate Within A Company Structure, You Can Create A Product Culture That Benefits Both The Business And The Customer. Youll Learn Product Management Principles That Can Be Applied To Any Organization, Big Or Small.In Five Parts, This Book Explores: Why Organizations Ship Features Rather Than Cultivate The Value Those Features Represent How To Set Up A Product Organization That Scales How Product Strategy Connects A Companys Vision And Economic Outcomes Back To The Product Activities How To Identify And Pursue The Right Opportunities For Producing Value Through An Iterative Product Framework How To Build A Culture Focused On Successful Outcomes Over Outputs

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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