Title
Escaping the Build Trap: How Effective Product Management Creates Real Value,Used
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To stay competitive in today?s market, organizations need to adopt a culture of customercentric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the 'build trap,' cranking out features to meet their schedule rather than the customer?s needs.In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You?ll learn product management principles that can be applied to any organization, big or small.In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company?s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Escaping the Build Trap'? A: 'Escaping the Build Trap' focuses on developing a customer-centric culture in organizations, emphasizing the importance of outcomes over outputs in product management.
- Q: Who is the author of this book? A: The book is authored by Melissa Perri, a recognized expert in product management.
- Q: How many pages does the book contain? A: The book contains a total of 197 pages.
- Q: What is the binding type of this book? A: 'Escaping the Build Trap' is available in paperback binding.
- Q: When was 'Escaping the Build Trap' published? A: The book was published on November 29, 2018.
- Q: What are the key themes explored in the book? A: Key themes include establishing a product organization, connecting product strategy to business goals, identifying value opportunities, and fostering a culture of successful outcomes.
- Q: Is this book suitable for small businesses? A: Yes, the principles discussed in the book can be applied to organizations of all sizes, including small businesses.
- Q: What type of reader would benefit from this book? A: Product managers, business leaders, and anyone involved in product development would benefit from the insights shared in this book.
- Q: Does the book provide practical examples? A: Yes, the book includes practical examples and frameworks that can be implemented in real-world scenarios.
- Q: What makes this book different from other product management books? A: This book focuses on avoiding the 'build trap' by prioritizing customer needs and outcomes, rather than merely delivering features.