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ESPN: The Making of a Sports Media Empire,Used
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Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for crosspromotion and its nearmystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends.Travis Vogan teams archival research and interviews with an allstar cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a highmotor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine, and 30 for 30 built the network's cultural cach. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its runofthemill competitors and helped fulfill its selfproclaimed status as the "Worldwide Leader in Sports."Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.
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