Essentials of Business Research Methods,Used
Essentials of Business Research Methods,Used

Essentials of Business Research Methods,Used

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In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists.The authors offer a straightforward, handson approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct informationgathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts.A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upperlevel undergraduate and postgraduate students to see how business research information is used in the real world.This comprehensive textbook is supported by a range of online resources, including instructors manuals, PowerPoint slides, and test banks.

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Frequently Asked Questions

  • Q: What topics are covered in Essentials of Business Research Methods? A: The book covers essential research methods and analytical techniques for decision-making in business, focusing on online research, ethical issues, privacy, data analytics, and customer relationship management.
  • Q: Who is the author of Essentials of Business Research Methods? A: The author of the book is Joe Hair Jr.
  • Q: How many pages are in the Essentials of Business Research Methods? A: The textbook contains a total of 508 pages.
  • Q: Is Essentials of Business Research Methods suitable for beginners? A: Yes, the book is designed for individuals who aren't data scientists, making it accessible for upper-level undergraduate and postgraduate students.
  • Q: What edition of Essentials of Business Research Methods is currently available? A: The current available edition is the fourth edition, published on October 29, 2019.
  • Q: Does the book include online resources for instructors? A: Yes, Essentials of Business Research Methods is supported by a range of online resources, including instructors' manuals, PowerPoint slides, and test banks.
  • Q: Are there practical examples included in the book? A: Yes, the book features a realistic continuing case, applied research examples, and ethical dilemma mini cases to illustrate the application of business research.
  • Q: What is the binding type of Essentials of Business Research Methods? A: The book is available in paperback binding.
  • Q: When was the release date of Essentials of Business Research Methods? A: The release date of the book was November 4, 2019.
  • Q: Does Essentials of Business Research Methods cover qualitative data analysis? A: Yes, this book includes a chapter dedicated to qualitative data analysis, along with extensive coverage of quantitative data analysis.