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Essentials of Business Research Methods,Used
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In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists.The authors offer a straightforward, handson approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct informationgathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts.A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upperlevel undergraduate and postgraduate students to see how business research information is used in the real world.This comprehensive textbook is supported by a range of online resources, including instructors manuals, PowerPoint slides, and test banks.
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- Q: How many pages does this book have? A: This book has five hundred pages. It provides comprehensive insights into business research methods and analytics.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and portable for easy reading.
- Q: What are the dimensions of the book? A: The dimensions are seven point five two inches by one point one eight inches by nine point two five inches. These sizes make the book easy to handle.
- Q: How do I use this book effectively? A: You can use this book as a guide for understanding business research methods. It's suitable for upper-level undergraduate and postgraduate students.
- Q: Is this book suitable for beginners in business research? A: Yes, this book is suitable for beginners. It explains complex concepts in an accessible manner, making it easier to grasp.
- Q: Can I use this book for online research techniques? A: Yes, the book covers online research techniques. It explains how to gather and use data effectively in a digital environment.
- Q: How should I store this book? A: Store this book in a dry, cool place. Keep it away from direct sunlight to preserve its quality.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book by gently wiping the cover with a soft cloth. Avoid using water or cleaning solutions.
- Q: Is this book safe for younger audiences? A: This book is primarily targeted at upper-level students. It may not be suitable for younger audiences due to its complex content.
- Q: How do I return the book if I have issues? A: You can return the book according to the seller's return policy. Ensure you keep the receipt for a smooth return process.
- Q: What if I receive a damaged book? A: If you receive a damaged book, contact customer support for assistance. They can help you with a replacement or refund.
- Q: Is there a warranty for this book? A: Generally, books do not come with warranties. However, check with the retailer for specific return or exchange policies.
- Q: Is this book focused on qualitative or quantitative analysis? A: This book covers both qualitative and quantitative analysis extensively. It provides a balanced approach to business research methods.
- Q: Does the book include real-world examples? A: Yes, the book includes real-world examples and case studies. These help illustrate how research methods are applied in practice.
- Q: Is this book beneficial for data analytics training? A: Yes, this book is beneficial for data analytics training. It explains the analytical techniques necessary for effective decision-making.