Essentials Of Corporate Communication: Implementing Practices For Effective Reputation Management

Essentials Of Corporate Communication: Implementing Practices For Effective Reputation Management

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SKU: SONG0415328268
Brand: Routledge
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This Lively And Engaging New Book Addresses A Topical And Important Area Of Study. Helping Readers Not Only To Understand, But Also To Apply, The Most Important Theoretical Notions On Identity, Identification, Reputation And Corporate Branding, It Illustrates How Communicating With A Companys Key Audience Depends Upon All Of The Companys Internal And External Communication.The Authors, Leading Experts In This Field, Provide Students Of Corporate Communication With A Researchbased Tool Box To Be Used For Effective Corporate Communications And Creating A Positive Reputation.Essentials Of Corporate Communication Features Original Examples And Vignettes, Drawn From A Variety Of Us, European And Asian Companies With A Proven Record Of Successful Corporate Communication, Thus Offering Readers Best Practice Examples. Illustrations Are Drawn From Such Global Companies As Virgin, Ikea, Inve And Lego. Presenting The Most Uptodate Content Available It Is A Mustread For All Those Studying And Working In This Field.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: How many pages does the book have? A: This book contains three hundred twenty-eight pages. It offers a comprehensive exploration of corporate communication practices.
  • Q: What is the binding type of this book? A: The book is hardcover. This durable binding type is suitable for repeated use and adds to its longevity.
  • Q: What are the dimensions of the book? A: The book measures six point five inches in length, nine point two five inches in height, and zero point nine four inches in width. These dimensions make it a manageable size for reading.
  • Q: Who is the author of the book? A: The author of this book is Cees B.M. Van Riel. He is recognized as a leading expert in the field of corporate communication.
  • Q: What is the primary focus of this book? A: This book focuses on effective reputation management through corporate communication. It helps readers apply theoretical concepts to real-world situations.
  • Q: Is this book suitable for beginners in corporate communication? A: Yes, this book is suitable for beginners. It provides a research-based toolbox for students and professionals new to corporate communication.
  • Q: Does the book provide practical examples? A: Yes, the book features original examples and vignettes from various global companies. These examples illustrate best practices in corporate communication.
  • Q: Is there a specific audience for this book? A: Yes, the book is targeted towards students and professionals in corporate communication. It is a must-read for anyone in this field.
  • Q: How should I care for the book? A: To ensure the book remains in good condition, store it in a cool, dry place. Avoid exposing it to direct sunlight to prevent fading.
  • Q: Can I return the book if I am not satisfied? A: Yes, you can return the book if you are not satisfied. Ensure you follow the return policy provided by the retailer.
  • Q: What if the book arrives damaged? A: If the book arrives damaged, contact customer support for assistance. They can guide you on how to proceed with a return or exchange.
  • Q: Does the book cover international corporate communication? A: Yes, the book includes examples from US, European, and Asian companies. It addresses the global aspects of corporate communication.
  • Q: Is there a digital version of this book available? A: Yes, a digital version is available. This allows for more convenient access and reading on various devices.
  • Q: What is the publication year of this book? A: The book was published in 2023. It contains the most up-to-date content on corporate communication.
  • Q: Are there any illustrations in the book? A: Yes, the book includes illustrations from well-known global companies. These visuals enhance the understanding of corporate communication concepts.
  • Q: Is this book appropriate for advanced professionals? A: Yes, advanced professionals may also find value in this book. It offers both foundational knowledge and advanced insights into reputation management.

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