Title
Essentials of Entrepreneurship and Small Business Management by Pearson - What's New in Management Edition
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Essentials of Entrepreneurship and Small Business Management is an essential resource for aspiring entrepreneurs and small business owners. This comprehensive textbook adopts a practical, hands-on approach to entrepreneurship, guiding readers on how to successfully launch and manage a business in today's competitive market.
Now in its 9th Edition, this text is designed to equip you with the necessary tools and critical-thinking skills required for business success. It delves into various case studies that explore the successes and failures of real businesses, providing insights into the strategies employed by today?s most successful small ventures. Through this analysis, you will develop vital skills that will give you a unique advantage in a challenging environment.
Key Features:
- Practical, hands-on approach to entrepreneurship.
- In-depth case studies that highlight real-world applications.
- Critical-thinking exercises designed to enhance analytical skills.
- Focus on both successes and failures in the business landscape.
- Strategies used by successful small business ventures.
- Comprehensive coverage of essential entrepreneurship topics.
This textbook is ideal for both students and instructors who are serious about understanding the dynamics of entrepreneurship. Please note that this is a standalone product; MyLab Entrepreneurship does not come packaged with this content. For students interested in purchasing this title along with MyLab, it is advisable to consult your instructor for the correct package ISBN and Course ID. Instructors can reach out to their Pearson representative for additional information.
By engaging with this text, you will not only gain theoretical knowledge but also practical insights that are crucial for navigating the complexities of starting and managing a small business. Whether you are a student, a budding entrepreneur, or an educator, Essentials of Entrepreneurship and Small Business Management serves as an invaluable tool for fostering an understanding of the entrepreneurial mindset.
This edition emphasizes the importance of adaptability and innovation in entrepreneurship, making it a relevant and timely resource. Equip yourself with the knowledge needed to thrive in the entrepreneurial landscape and take the first step towards achieving your business aspirations.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Essentials of Entrepreneurship and Small Business Management'? A: The book emphasizes a practical, hands-on approach to entrepreneurship, providing tools and critical-thinking skills necessary for successfully launching and managing a business.
- Q: Who is the author of this book? A: The author of 'Essentials of Entrepreneurship and Small Business Management' is Norman Scarborough.
- Q: How many pages does this book have? A: The book contains 832 pages.
- Q: Is this book a standalone product? A: Yes, this text is a standalone product and does not come packaged with MyLab Entrepreneurship.
- Q: What edition is this book? A: This is the 9th edition of 'Essentials of Entrepreneurship and Small Business Management'.
- Q: When was this book published? A: The book was published on January 5, 2018.
- Q: What category does this book fall into? A: This book falls into the category of Management.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: What skills does this book aim to develop? A: The book aims to develop critical-thinking skills and practical knowledge that provide a competitive advantage in the business environment.
- Q: Are there any case studies included in this book? A: Yes, the book dissects case studies and examines successes and failures in the context of the market.