Title
Essentials of Health Care Marketing, Fourth Edition,New
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New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
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- Q: What is the main focus of 'Essentials of Health Care Marketing, Fourth Edition'? A: The book focuses on the principles of marketing as they apply specifically to the healthcare industry, addressing the unique challenges and changes within this sector.
- Q: Who is the author of this book? A: The author of 'Essentials of Health Care Marketing, Fourth Edition' is Eric N. Berkowitz.
- Q: When was the fourth edition published? A: The fourth edition was published on August 29, 2016.
- Q: How many pages does this book contain? A: The book contains a total of 592 pages.
- Q: Is this book suitable for undergraduate students? A: Yes, while it is ideal for graduate courses, advanced undergraduates can also grasp the material presented.
- Q: What are some key updates in the fourth edition? A: Key updates include a heavily revised Chapter 3 that covers new health care delivery models and increased competition, as well as updates to Chapters 4 and 10, addressing exchanges and system consolidation respectively.
- Q: What is the binding type of the book? A: The book is available in paperback binding.
- Q: Does this edition include any discussions about healthcare reform? A: Yes, the fourth edition includes discussions about healthcare reform and its implications on marketing strategies.
- Q: Is the book considered to be in new condition? A: Yes, the book is listed as being in new condition.
- Q: What category does this book fall under? A: The book falls under the category of Hospital Administration.