Essentials Of Marketing: A Marketing Strategy Planning Approach,New
$169.77
Title
Essentials Of Marketing: A Marketing Strategy Planning Approach,New
Quantity
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
Essentials Of Marketing: A Marketing Strategy Planning Approach
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book has seven hundred sixty-eight pages. It provides comprehensive coverage of marketing strategy planning, making it suitable for both instructors and students.
- Q: What are the dimensions of this book? A: The book measures eight and a half inches in length, one inch in width, and ten and a half inches in height. This size makes it easy to handle and read.
- Q: What type of binding does this book have? A: This book is paperback bound. The binding offers flexibility and durability for frequent use in academic settings.
- Q: What is the target audience for this book? A: This book is suitable for college students studying marketing. It is designed to enhance their understanding of marketing strategies and concepts.
- Q: How is the content organized in this book? A: The content is organized using the four Ps framework: product, price, place, and promotion. This structure helps students apply marketing concepts effectively.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It introduces foundational marketing concepts in a clear and accessible manner.
- Q: How can I best utilize this book for my studies? A: You can utilize this book by following its structured chapters and practical examples. The online Marketing Plan Coach also aids in applying learned concepts.
- Q: Are there any special topics covered in this book? A: Yes, special topics like relationship marketing and international marketing are integrated throughout the text. This comprehensive approach helps avoid compartmentalization of ideas.
- Q: How should I care for this book? A: To care for this book, keep it in a dry environment and avoid exposing it to direct sunlight. This will help maintain its condition over time.
- Q: Can this book be used for group study? A: Yes, this book is ideal for group study. Its clear explanations and examples facilitate discussion among peers.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer service for a return or replacement. Ensure to keep the original packaging for easier processing.
- Q: Is there a return policy for this book? A: Yes, there is a return policy in place. You can return the book within a specified period if you are not satisfied with your purchase.
- Q: What type of marketing concepts will I learn from this book? A: You will learn key marketing concepts such as market analysis, target audience identification, and strategic planning. These concepts are essential for effective marketing.
- Q: Does this book include case studies? A: Yes, the book includes various case studies. These real-world examples help illustrate marketing concepts in practice.
- Q: Is this book updated with current marketing practices? A: Yes, the book has been updated to reflect ongoing changes in marketing management and best practices. This ensures relevance in today's marketing environment.