Essentials of Marketing Management,Used
Essentials of Marketing Management,Used

Essentials of Marketing Management,Used

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SKU: SONG0415553474
Brand: Routledge
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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs.With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include: consumer and organizational buyer behaviourproduct and innovation strategiesdirect marketingemarketingDesigned and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic.An extensive companion website, featuring a vast and rich array of supporting materials, including extended cases and multiple choice questions is available at: http://cw.routledge.com/textbooks/9780415553476/

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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