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Essentials Of Marketing Research Concisely Delivers An Uptodate Review Of A Broad Variety Of Marketing Research Topics. It Takes An Applicationoriented Approach, Providing Students With The Tools And Skills Necessary To Solve Business Problems And Exploit Business Opportunities. The Authors' Years Of Experience In Realworld Marketing Research Is Evident Throughout, From Their Thorough Treatment Of Qualitative Research (Given Short Shrift In Many Other Books) To Their Knowledgeable Coverage Of Sample Size Rulesofthumb, Conducting A Background Literature Review, And The Importance Of New Market Research Tools And Techniques. Essentials Of Marketing Research Gives Students A Strong Command Of Market Research Principles, While Being Short Enough To Use Alongside Cases Or Projects.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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