Title
Essentials of Marketing Research: A HandsOn Orientation,Used
Delivery time: 8-12 business days (International)
For courses in Marketing Research at two and fouryear colleges and universitiesAn engaging, doityourself approach to marketing researchEssentials of Marketing Research: A HandsOn Orientation presents a concise overview of marketing research via a doityourself approach that engages students. Building on the foundation of his successful previous titles Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientationauthor Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of todays undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.This text provides a better teaching and learning experiencefor you and your students. It will help you to: Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management. Emphasize practical applications: A doityourself approach and detailed realworld cases let students see how marketing research is actually conducted. Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material. Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.