Essentials of Marketing,Used

Essentials of Marketing,Used

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SKU: SONG0538478349
Brand: Cengage Learning
Condition: Used
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Achieve marketing success with the best uptotheminute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by awardwinning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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