Title
Evangelicals Incorporated: Books And The Business Of Religion In America
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A New History Explores The Commercial Heart Of Evangelical Christianity.Awarded Honorable Mention For The Modern Language Association'S Matei Calinescu Prize (2020), Which Recognizes A Distinguished Work Of Scholarship In Twentieth Or Twentiethfirstcentury Literature And Thought.American Evangelicalism Is Big Business. For Decades, The World'S Largest Media Conglomerates Have Sought Out Evangelical Consumers, And Evangelical Books Have Regularly Become International Best Sellers. In The Early 2000S, Rick Warren'S The Purpose Driven Life Spent Ninety Weeks On The New York Times Best Sellers List And Sold More Than Thirty Million Copies. But Why Have Evangelicals Achieved Such Remarkable Commercial Success?According To Daniel Vaca, Evangelicalism Depends Upon Commercialism. Tracing The Oncehumble Evangelical Book Industry'S Emergence As A Lucrative Center Of The Us Book Trade, Vaca Argues That Evangelical Christianity Became Religiously And Politically Prominent Through Business Activity. Through Areas Of Commerce Such As Branding, Retailing, Marketing, And Finance, Forprofit Media Companies Have Capitalized On The Expansive Potential Of Evangelicalism For More Than A Century.Rather Than Treat Evangelicalism As A Type Of Conservative Protestantism That Market Forces Have Commodified And Corrupted, Vaca Argues That Evangelicalism Is An Expressly Commercial Religion. Although Religious Traditions Seem To Incorporate People Who Embrace Distinct Theological Ideas And Beliefs, Vaca Shows, Members Of Contemporary Consumer Society Often Participate In Religious Cultures By Engaging Commercial Products And Corporations. By Examining The History Of Companies And Corporate Conglomerates That Have Produced And Distributed Bestselling Religious Books, Bibles, And More, Vaca Not Only Illustrates How Evangelical Ideas, Identities, And Alliances Have Developed Through Commercial Activity But Also Reveals How The Production Of Evangelical Identity Became A Component Of Modern Capitalism.
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- Q: What is the title and author of this book? A: The title of the book is 'Evangelicals Incorporated: Books and the Business of Religion in America' by Daniel Vaca.
- Q: How many pages does the book contain? A: The book has three hundred thirty-six pages, offering an in-depth exploration of evangelicalism.
- Q: What are the dimensions of the book? A: The book measures six point fourteen inches in length, one point twenty-six inches in width, and nine point twenty-five inches in height.
- Q: What type of binding does the book have? A: The book is bound in hardcover, ensuring durability for frequent use.
- Q: What is the genre of this book? A: The book falls under the genre of Media and Communications, focusing on the intersection of religion and commerce.
- Q: Who published 'Evangelicals Incorporated'? A: The book is published by Harvard University Press, a reputable academic publisher.
- Q: How can I read this book? A: You can read this book by purchasing it online or at your local bookstore, or borrowing it from a library.
- Q: Is this book suitable for academic research? A: Yes, the book is suitable for academic research, as it has received an honorable mention for a scholarly prize.
- Q: What themes does the book cover? A: The book explores themes of commercialism in evangelical Christianity, the history of the evangelical book industry, and how business influences religion.
- Q: What is the recommended audience for this book? A: The recommended audience includes scholars, students, and anyone interested in the relationship between religion and commerce.
- Q: How should I store this book to keep it in good condition? A: Store the book upright in a cool, dry place away from direct sunlight to prevent damage.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth to remove any dirt or dust.
- Q: Is there a warranty for this book? A: Typically, books do not come with a warranty; however, you can check the return policy of the retailer.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange according to their return policy.
- Q: Is this book appropriate for young readers? A: The book is aimed at an adult audience and may not be suitable for young readers due to complex themes.