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Even A Geek Can Speak,Used
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In Today'S Hightech World, It'S Cool To Be A Geek. But It'S Not Cool To Talk Like A Geek. Even A Geek Can Speak Shows Anyone How To Express Complex Ideas In Ways That Are Simple, That Connect With Listeners, And That Persuade.Focusing Your Message: One Internet Security Executive Won Over Nontechnical Business Owners By Focusing On The Importance Of Internet Security To The Business World. Result: Listeners Said I'M Buying That Stock.Keeping It Simple: A Software Consultant Steered Clear Of The Technical Details When Pitching To A Ceo And Focused On Three Key Points: Saving Money, Security And Competitiveness. Result: He Won The Business.Telling Stories: A Telecommunications Saleswoman Spoke To A Users' Group And Illustrated Her Points With Stories, Rather Than Dwelling Too Much In Detail. Result: A Jump In New Orders.Not Looking Like A Geek: An Internet Executive Learned To Connect With His Audience Merely By Energizing His Voice. Result: He Received Praise Unlike Any He'D Received Before.
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